Monthly Archives: June 2014

exampleBank – Self Scan

This entry is part 5 of 8 in the series exampleBank Business Strategy

The exampleBank executive team is progressing through an initial pass of the strategy process.  They just scanned the environment for trends and forces and brainstormed opportunities and threats.  A self scan will be limited because exampleBank does not yet exist! But there are some strengths and weakness to make note of.

STRENGTHS:

  • exampleBank has a unique opportunity to start from zero, with no legacy costs or constraints.

WEAKNESSES:

  • exampleBank does not yet have a proven business model. The selected business model, however scrutinized, will contain assumptions about customers, competitors, suppliers, partners, employees and technology.
  • exampleBank does not yet have a proven operating model. The operating model, however well designed, will be flawed. Each defect in the design must be painstakingly discovered and fixed — all with minimal effect on customers, suppliers, partners, employees, costs and revenues.
  • exampleBank does not yet have a stable production platform. Building and integrating all of the required systems will be a complex effort with many opportunities for failure.
  • exampleBank might provide a fragmented customer experience when customers apply for a loan.

Next on the agenda is to validate their findings so far with some banking industry thought leadership.

exampleBank – Opportunities and Threats

This entry is part 4 of 8 in the series exampleBank Business Strategy

In the past few posts the executive team completed an environment scan for exampleBank and noted what they feel are the most important trends and forces to be considered.  According to how it all fits together it is now time to assess opportunities and threats for exampleBank.

OPPORTUNITIES:

    • The current banking industry is bloated with legacy costs that exampleBank can avoid. By passing lower costs on to customer in the form of higher interest rates and lower fees on savings accounts, exampleBank can use consumer sensitivity to rates and fees to create a powerful competitive advantage.
      • Most banks in the industry are saddled with high costs from a legacy branch infrastructure that is declining in importance. exampleBank can gain a cost advantage by not providing branches.
      • Most banks in the industry have costly processes for selling and underwriting loans. LendingClub and other similar services provide a lending platform that is growing exponentially. exampleBank can gain a cost advantage by purchasing loans from the lending platform.
      • Most banks in the industry are saddled with expensive core banking systems that are required to service a bloated product set. By only offering a single, simple product (a SaveOrSpend account) exampleBank can gain a cost advantage.
      • Most banks in the industry maintain a costly ATM network. exampleBank believes that cash usage will decrease as electronic payments increase, reducing the need for ATMs and the cost of leveraging existing ATM networks. In the short-term this will be a massive savings because exampleBank will not invest in any ATMs. In the medium term it will be a wash due to ATM usage fees from other banks. In the long-term exampleBank will retain a cost advantage as other banks maintain underutilized ATM networks.
      • Most banks in the industry maintain an online banking service which is increasingly duplicated by similar mobile banking services. exampleBank believes that mobile banking usage will continue to increase and online banking (along with the sales of PCs) will continue to decrease. Over time the cost advantage of not having an online banking platform will overtake the customer experience disadvantages of a mobile-only service. exampleBank believes customers care more about rates and fees and will increasingly be willing to give up the online channel.
  • Consumers increasingly value the convenience that comes with a digital relationship. Deft offers save time and naïve offers waste time. Pre-filled forms save time and blank forms waste time. As customers have less time to waste they will choose the bank that saves them time. Digital relationships are based upon the ability to (a) extract information about the customer from day-to-day interactions and transactions, (b) use that information to build an understanding of the customer, and (c) use that understanding to make deft choices about how to treat them in each future interaction. But most banks in the industry are not so deft, with little ability to assemble any coherent understanding of a customer from interactions and transactions. exampleBank can create a competitive advantage by excelling in customer engagement.

THREATS:

  • exampleBank customers will be exposed to fees and competitive offers every time they use a competitor’s ATM to get cash.
  • A key feature customers use to select a bank is ATM locations. exampleBank will need to convince prospects that attractive rates and fees are more important than ATM location. They will need to provide exceptional mobile payment services to prevent existing customers from defecting to banks with ATMs.
  • Banking regulations for Know Your Customer (KYC) were designed (and continue to be refined) on the assumption that banks have branches. exampleBank will need to find innovative ways to service customers in compliance with KYC.  New regulations could threaten exampleBank’s novel business model.

Next on the agenda is a quick self-scan to identify exampleBank’s strengths and weaknesses.

exampleBank – Forces

This entry is part 3 of 8 in the series exampleBank Business Strategy

The exampleBank executive team is progressing through the strategy process for exampleBank and have identified some key trends to consider. They are in the middle of an environment scan which, according to how it all fits together, includes identifying the forces to be considered.

This post is a work-in-progress. It does not need to be exhaustive, but I want it to be complete enough to be a good example and make for an interesting strategy exercise.

MARKET FORCES:

    • Market Segments
      • There are a lot of business models and market segments to be addressed in banking. Consumers range in income and location, and belong to some set of archetypes including new worker, new career, family oriented, investor, traveler, expat, homeowner, business owner, retired, shopper (home, auto, other), and hobbyist.
      • Businesses break down by location, industry and size.
      • Potential for peripheral segments and innovative services.
  • Needs and Demands
    • Consumers need a basic set of retail banking services such as accounts for savings and transactions, payments, borrowing, investing, and foreign exchange.
    • Reduced demand for check processing services
    • Increased demand for electronic payments and, in particular, mobile payments
    • Demand for faster international payment processing.
  • Switching Costs
    • Consumer banking switching costs are low. Relationships become sticky as consumers appreciate improved convenience.
    • Corporate and business banking switching costs are higher
    • Both consumers and businesses tend to multi-bank. Customers of a bank will readily purchase products from competitive banks if the rates and/or fees are more attractive.
  • Revenue Attractiveness
    • Banking has become largely a commodity industry with scores of new entrants and heaping costs from legacy systems and regulations. Nonetheless, as much as 40% of revenues in the USA flow to the financial markets industry.

MACROECONOMIC FORCES:

    • Global Market Conditions
      • Uncertain economic conditions make it risky to loan to businesses
      • High potential for real estate bubbles make personal and commercial real estate loans risky
      • Optimism is growing and the economy appears to be on the up-swing.
  • Capital Markets
    • Cost of funds might increase as the US Federal Reserve reduces stimulus measures.
  • Commodities and Other Resources
    • The cost is increasing for many high skilled resources in finance and IT
    • Savings from some outsourcing and off-shoring are failing to materialize or decreasing.
  • Economic Infrastructure
    • Taxes on corporate income and capital gains are attractive
    • Removal of restrictions on political donations might lead to more favorable treatment for financial institutions
    • Improved infrastructure for crowd sourcing provides new alternatives for engaging customers, suppliers, and employees.

INDUSTRY FORCES:

  • Stakeholders
    • Voters and regulators are demanding changes to practices around lending, investing and executive compensation.
  • Competitors (Incumbents)
    • A saturated banking industry makes competition fierce
  • New Entrants (Insurgents)
    • Globalization and reduced protections are attracting increased foreign competition
    • Payment services such as PayPal
    • Lending platforms such as LendingClub
    • Crowd-funding platforms such as Kickstarter.
  • Substitute Products and Services

 

This is all I have for now. Comment on this post if you have a few more that should be considered. I say “a few” because there are hundreds of forces that could be considered. I only want to spend a limited amount of time considering the most important forces for banking.

Next on the agenda is to identify the opportunities and threats originating from the environment scan.

Forces: What do we consider?

This entry is part 1 of 2 in the series Forces

According to my planning process defined in how it all fits together, creating strategy requires an environment scan.  Environment scan equates to looking at trends and forces.  Forces are important in positional analysis where we look at positions of strength and weakness that create opportunities and threats.

This series focuses on forces.

But which forces to we look for and how can we find them?

The Business Model Generation book provides a great graphic for forces and trends.

IMG_0133There are 3 categories of forces to be identified:

  • Market Forces
  • Macroeconomic Forces
  • Industry Forces.

MARKET FORCES:  Identified via market analysis and break down as follows.

  • Market Segments
  • Needs and Demands
  • Market Issues
  • Switching Costs
  • Revenue Attractiveness.

MACROECONOMIC FORCES:  Break down as follows.

  • Global Market Conditions
  • Capital Markets
  • Commodities and Other Resources
  • Economic Infrastructure.

INDUSTRY FORCES: Identified via competitive analysis and break down as follows:

  • Suppliers and other Value Chain Actors
  • Stakeholders
  • Competitors (Incumbents)
  • New Entrants (Insurgents)
  • Substitute Products and Services.Porters 5 forces

If you recall, Porter listed his famous 5 forces:

  1. Supplier Power
  2. Buyer Power
  3. Threat of Entry
  4. Substitute Products
  5. Existing Competitors.

Refer to figure 3.18 of The Art of Strategic Planning for Information Technology by Bernard Boar.

 

Trends: What do we look for?

This entry is part 1 of 30 in the series Trends

Trend spotting and trend watching are key activities in an environment scan, which is part of the strategy process.

But what trends should we be look for and how do we find them?

The Business Model Generation book provides a great graphic for forces and trends.

IMG_0133Trends are addressed at the top of the diagram. There are 4 categories of trends:

  • Technology Trends
  • Regulatory Trends
  • Societal & Cultural Trends
  • Socioeconomic Trends.

In my opinion, Socioeconomic trends are generally associated with the forces (industry, macro-economic, and market). As I track trends I will try to track them at the more fine-grained level.

 

 

Trends tell us about the rate of change of some attribute in the environment. To be useful, we need to think of a trend as a graph with time (t) on the x-axis, the trending attribute (a) on the y-axis, and the trend shown by the curve “a=f(t)” — even if we are guessing on the shape of the curve. Most of my trend posts are vague and require more work. I will try to be more specific about which attribute I mean. Instead of saying “There is a Cloud Computing trend”, I want to say “The price of Cloud Computing is trending down” or “the terabytes of public cloud data storage is trending up”, etc.

Any help with this would be much appreciated!

 

exampleBank – Trends

This entry is part 2 of 8 in the series exampleBank Business Strategy

The executive team is busy working in the strategy department on level 4 of the exampleBank Headquarters (HQ) building. They are starting the very first iteration of the exampleBank strategy process. At this point levels 1-3 of the HQ building are empty. In fact, most of level 4 is a concrete floor. They are working in the only finished room: corporate research.

If we go back to how it all fits together we see that the first step of the strategy process is an environment scan to find the most important forces and trends. I will start by identifying the trends that I want to account for in the exampleBank strategy.

TECHNOLOGY TRENDS

REGULATORY TRENDS

SOCIETAL AND CULTURAL TRENDS

SOCIOECONOMIC TRENDS

  • Increased Affluence: Around the world GDP’s are going up and people are becoming more affluent. In Asia financial services, an important trend is the emerging affluent segment. Affluent people are better educated and have more resources, which means more selective customers with higher expectations and more cash to save and invest.

This is all I have for now. Comment on this post if you have a few more that should be considered. I say “a few” because there are hundreds of trends that could be considered. I only want to spend a limited amount of time considering the most important trends affecting for banking.

Next on the agenda is a look at forces.

exampleBank – the good example bank

This entry is part 1 of 8 in the series exampleBank Business Strategy

Big banks are SO complicated.  Every rule has so many exceptions that you wonder why we have rules.  There are so many strategies and business models that no one knows about them all.  Operating models are designed more around legacy constraints than any business model or standardization/integration scheme.  Middle management and even some executives have long grown cynical about trying to pull together to create an enterprise and are simply trying to maintain order on their own floor.  Digital Bank says: “And the politics internally are the greatest blockage for change and, without that change, banks are stuck with piecemeal data sets being analyzed in pieces.

So enough with the drag of politics and the inertia of culture.  Let’s design a bank from scratch that is new and simple!

IMG_0159cI like the name “exampleBank” and the tag line “the good example bank“.  It is descriptive and a social statement at the same time!

The corporate HQ building will be designed after how it all fits together to emphasize that the purpose of exampleBank is to help me get my head around a simplified end-to-end planning process.

Strategy will be neatly separated onto the top floor.  Services and operations will be designed in Design on level 3.  The Transformation function will work on level 2 to plot changes to the unsuspecting Production function on level 1.

Well, here we go.  My executive team will start fashioning the corporate strategy in my following posts, starting with a look at trends.

Doing Strategy: How it all fits together

This entry is part 1 of 6 in the series Doing Strategy

Have you ever tried to get your arms around the über big picture?  I mean, what is the end-game for the conversation that goes like this?

  1. Client: I want a mobile app.
  2. Consultant: Great!  What are your requirements?
  3. Client: I want a new mobile channel.
  4. Consultant: No, I mean what do you want the mobile channel to do?
  5. Client: I’m not sure.  What do you suggest?  You are the expert!
  6. Consultant: OK, well, how do you want the mobile app to support customers and your operations?
  7. Client: I’m not sure.  What do you suggest?
  8. Consultant: So, what is your larger strategy for the business and IT?  Let’s start there.
  9. Client: I’m not sure.  What do you suggest?
  10. Consultant: OK, well let’s drill down on your business model.  Tell me about your customer segments and value proposition.  What kind of relationships do you have with your customers?
  11. Client: Our business model has some problems.  That’s why we want a mobile app.
  12. Consultant: Can we take a step back?

How it all fits together

But take a step back to where?  You need to understand how the whole planning process fits together before you can take steps back to the beginning.

The truth is, there is no linear process for an existing organization.  There are concurrent activities going on at multiple levels.  You can’t really stop everything and go to the beginning.  You just need to find a good spot and jump in.  Strategic discussions about the business model are occurring at some level of the organization.  At the same time, at another level of the organization the operating model is being refined to bring operations into better alignment with the organization’s strategy.  All this while the organization is trying to operate the business AND transform itself according to the last target operating model that was developed.

In the conversation above, this client is probably not in the mood to scan the environment and brainstorm potential business models.  But changes in the environment are probably behind the problems with the business model, so that is an activity that you should recommend be spun off (assuming it is not already).

As for the mobile app, one option is to build something small as an initiative (transformation) or even a business-as-usual (BAU) activity that either resolves a major pain point or exploits a new insight.  Learn and repeat as quickly as possible.  This fiddling around can be a way to survive while the strategic issues are understood and addressed in the business model and/or operating model.

Industry Trend: Immediate everything – Payments

This entry is part 5 of 30 in the series Trends

The mobile digital lifestyle is raising everyone’s expectations about how quickly things get done.  It is the “watched pot never boils” phenomenon — if you are look at your phone every 5 minutes things take longer than if you visit the Web, ATM, call center or branch much less frequently.

The demand for immediate payments is a good example.  The increasingly global mindset of consumers makes this new requirement applicable to international payments. Real time international payments could help SME’s free up cash flow. Check out this article by Kris Kubiena.

As always, more on this later…

Regulatory Trend: Deregulation – RBI granting banking licenses

This entry is part 4 of 30 in the series Trends

There is good and bad regulations and good and bad deregulation in the financial services industry. Bad regulation (and good deregulation) involves (and removes) rules that benefit banks at the expense of consumers by limiting competition in the banking industry. There is a global trend toward removing these protections in favor of more competitive banks. In the US this was about making it easier to combine state banks to create national banks. In regions like ASEAN we can expect increased ability to standardize and integrate business processes–key to growing strong regional banks with the ability to complete with the global banks.

A current example is that the Reserve Bank of India (RBI), after a gap of 10 years (4), is granting new banking licenses.  Niche banks are being considered as opposed to only universal banks as in the past.  India’s banking industry is progressively being opened up to competition from foreign banks (3)

Two licenses were granted in the first round on April 2:

  • Infrastructure lender IDFC
  • Microfinance company Bandhan Financial Services.

These two entities will need to begin operations within 18 months (2).

Large corporate houses will be considered based upon objectives, credentials, track record and how funds will be deployed (1).

So far not approved by the Election Commission (EC):  Aditya Birla Nuvo, L&T Finance Holdings, and Reliance Capital.  Janalakshmi, another microfinance company, had also applied for a banking license.

Other applicants under consideration include:

  • India Post.

New licenses will be granted on an “on tap” basis (as opposed to in tranches) and as part of a “differential licensing system” (to create differentiated banks as opposed to universal banks).  A differential licensing system might create segments such as affordable housing, low-income groups and economically weaker sections.  One intent is to avoid creating clones of existing banks.

Entities that fail to secure a license may acquire a stake in an existing bank.  For example, there were media reports that L&T Finance, which had failed to secure a license in the first round, “was eyeing a stake in YES Bank”.

PROBLEMS

Less than 60% of Indians have access to banking services (over 40 per cent of India’s 1.2 billion people continue to remain financially excluded).  Increasing inclusion is one aim behind deregulation. (6)

There is an effort to improve the asset quality of Indian banks by reducing the high incidence of non-performing loans.

Banks will also need to find innovative ways to raise capital as there is a general need for more capital as they migrate to Basel III framework (2).

A previous “in principle” banking license granted in 1996 was unsuccessful with the bank going defunct and the well-connected promoter fleeing the country (4).

OPPORTUNITY

New banks (and existing banks preparing for new competition) create opportunities for tech firms, such as IT outsourcing and best-in-class technology for digital banking (5).  A senior official of a global IT and consulting company was quoted as saying “The technologies used by the financial services company have seen massive changes in last few years. Since the new banks do not have any legacy platform or software, it gives the service providers like us an opportunity to create digital banks of the future.”  “Even as it is difficult to asses the size and shape of the new banks at this point, a rough calculation by experts shows that the opportunities for technology companies could be anywhere between Rs 100-600 crore a bank.” (5)  I think this equates to about $17-100M USD per new bank.

The overall opportunity size would depend upon the number of new banking licenses–2 for sure, good odds on a third (India Post), and possibly more–but with only 2 of 25 applicants being granted licenses in this round it didn’t seem likely under the previous government.  However, the new government says they want more and are writing new guidelines to be ready within 4-5 months (9).  There were legitimate concerns behind not granting “industry houses” (large conglomerates) licenses.  Granting corporations who are active in real estate a banking license could endanger the economy.  Industrial houses, if allowed to enter the business of banking, can play mischief by using public money for their own benefit and denying money to the competition (8).

Software needs for a bank are vast.  “Core banking solution: Indian banks typically prefer Infosys’ Finacle, TCS’ BaNCS and Oracle’s Flexcube.”  Other software includes: “Data warehousing, CRM, applications for business functions such as finance, HR and ERP; solutions for internet banking, phone banking.”  Also required: “Back-office support, application support and maintenance, software upgrade” (5).

Experts name “TCS, Infosys, Wipro, HCL Technologies, IBM, Accenture and HP” as those that would be in the race for getting business from the new banks.  Some experts and bankers said that “in line with model adopted by the recently launched Bharatiya Mahila Bank, these new banks may look to outsource heavily and depend on consultants as system integrators to manage their IT infrastructure efficiently. This, they says, is a preferred option these days, as it reduces complexities relating to technology allowing bankers to focus on their core job” (5).

IT vendors stand to benefit on an ongoing basis from these new banks, as a tier-I banks spends 3.5-4.5 per cent of its revenue on technology, said Arup Roy, research director at Gartner.  “Time-to-market is a big factor today, and thus it is very important to use technologies like cloud to get support on that front,” Roy said, “RBI has also mandated banks to have branches in rural areas, which will also lead to increased dependence on technology. Given the fact that these are going to be new entities, their annual spending on IT would be heavy and could be around 3-4 per cent of their revenues” (5).

But how can you build out all of the IT for a new bank in 18 months?  One idea would be to build it out in the cloud.  This has been a successful approach for banks seeking to increasing inclusion in Africa.

Sources:

  1. http://www.business-standard.com/article/finance/many-more-entities-will-get-banking-licences-114040301044_1.html
  2. http://www.business-standard.com/article/finance/norms-on-niche-bank-licences-this-year-rbi-114050801343_1.html
  3. Business Monitor: Q3 2014 India Commercial Banking Report
  4. http://www.business-standard.com/article/opinion/subir-roy-the-rbi-gets-it-right-114040801140_1.html
  5. http://www.business-standard.com/article/finance/new-banks-spur-fresh-opportunities-for-tech-firms-114040400129_1.html
  6. http://www.business-standard.com/article/finance/the-challenge-a-bank-account-for-everyone-114041900903_1.html, http://www.business-standard.com/content/general_pdf/042014_02.pdf.
  7. http://www.cognizant.com/InsightsWhitepapers/Obtaining-New-Banking-Licenses-in-India-Challenges-and-Opportunities.pdf
  8. http://online.wsj.com/articles/new-indian-government-seeks-issuance-of-more-bank-licenses-1401376516
  9. http://articles.economictimes.indiatimes.com/2014-05-29/news/50181992_1_new-bank-licences-bandhan-financial-services-small-bank