Market Trend: Mobile Adoption

By | June 21, 2014
This entry is part 14 of 30 in the series Trends

A key market and technology trend is the increased use of mobile phones and tablets to access banking services. The meta-trend is that the mobile trend will overtake all other channels. There is decreasing usage of bank branches. The sales of laptop computers is slowing. As cash usage gives way to electronic payments the ATM will become less important.

Barclays Bank took thirteen years to achieve two million customers using Internet banking but took just two months to reach that number for mobile banking. Société Générale took ten years to achieve twenty million contacts per month through Internet banking but took just eighteen months to achieve that number through mobile bank services.”

From Digital Bank by Chris Skinner

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