Market Trend: Digital Natives

By | June 20, 2014
This entry is part 13 of 30 in the series Trends

There are digital natives and digital immigrants.  Digital natives, having grown up around computers and mobile phones, have radically different needs, wants and expectations.

The market trend is that digital immigrants are naturally being replaced by digital natives.

The market force is that companies must (at this time) address the needs of both types of customers.

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