What are Digital Natives and Digital Immigrants?

By | June 20, 2014
This entry is part 23 of 31 in the series Defining words

There are digital natives and digital immigrants.  Digital natives, having grown up around computers and mobile phones, have radically different needs, wants and expectations.

The market trend is that digital immigrants are naturally being replaced by digital natives.

The market force is that companies must (at this time) address the needs of both types of customers.

See Digital Natives, Digital Immigrants By Marc Prensky.

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3 thoughts on “What are Digital Natives and Digital Immigrants?

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