- Strategic Technologies: What are they?
- Strategic Technology: Hadoop (IBM BigInsights)
- Strategic Technology: NoSQL
- Strategic Technology: Content Analytics (IBM ECM)
- Strategic Technology: Streams (IBM BigInsights)
- Strategic Technology: DevOps (Bluemix)
- Strategic Technology: Customer Experience Management (IBM TeaLeaf)
- Strategic Technology: Mobile Application Platform (IBM Worklight)
- Strategic Technology: API Gateway (Worklight)
- Strategic Technology: Application Vulnerability Scan and Test (IBM AppScan)
- Strategic Technology: Transaction Security Intelligence (IBM Trusteer)
- Strategic Technology: Mobile Test Tools
- Strategic Technology: Mobile Messaging (IBM Xtify)
- Strategic Technology: Mobile Device/App Mgt (IBM Fiberlink MaaS360)
- Strategic Technology: Cognitive Computing (IBM Watson)
- Strategic Technology: Data Security (IBM Guardium)
- Strategic Technology: Network Intrusion Prevention System (IBM IPS)
- Strategic Technology: Access Management
- Strategic Technology: Security Intelligence (IBM QRadar)
- Strategic Technology: Endpoint Management (IBM EM)
- Strategic Technology: Web Content Management (IBM WCM)
- Strategic Technology: Lightweight Web Development Tooling (IBM WEF)
- Strategic Technology: Web Site Platform (WebSphere Portal)
- Strategic Technology: Web Application Development Tooling (IBM RAD)
- Strategic Technology: Mobile Money Apps (Monitise)
- Strategic Technology: API Management (CastIron)
- Strategic Technology: JavaScript, Frameworks and Libraries
- Strategic Technology: Application Deployment Automation (UrbanCode Deploy)
- Strategic Technology: Release Coordination (UrbanCode Release)
- Strategic Technology: Service Virtualization (GreenHat)
- Strategic Technology: Strong Mobile Authentication (SoftKEY)
- Private: Native Mobile Development SDK’s
- Strategic Technology: Web Analytics (CoreMetrics)
Gaining visibility to the quality of experience of customers and other users when using mobile and Web applications is an important step in learning about customers. Looking for excessive device rotations, zooms, abandonment, etc. can help identify and diagnose design weaknesses in applications so that they may be corrected before they spoil the experience of too many customers.
TeaLeaf is an IBM product that provides the Customer Experience Management (CEM) capability. For Web apps TeaLeaf scans HTTP traffic and provides a DOM listener. For native apps a library is compiled into the app.
CEM is a subset of CRM capability that is often of interest to marketing and customer support strategists.
Pingback: IT Capability: Systems of Engagement Development | Alan Street