Marketing Software

By | November 7, 2013

A CMO once asked me what kinds of marketing software are available.  I asked him if he wanted it combo or à la carte.  He said “I don’t know.  Show me the menu!”

I created the following platter of options for him.  Small plates sitting on top of larger plates means that the portion is available à la carte or in a combo.

The recipe for this platter was pulled from IBM Software Group Web sites as well as the Gartner CRM Vendor Guide, 2013, Published: 4 December 2012.  The Gartner report is a must-read if you are interested in CRM.

“CRM”?  You ask?  Yes.  See my CRM Software post for context.

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  1. Pingback: Strategic Technology: Customer Experience Management (IBM TeaLeaf) | Alan Street

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