A CMO once asked me what kinds of marketing software are available. I asked him if he wanted it combo or à la carte. He said “I don’t know. Show me the menu!”
I created the following platter of options for him. Small plates sitting on top of larger plates means that the portion is available à la carte or in a combo.
The recipe for this platter was pulled from IBM Software Group Web sites as well as the Gartner CRM Vendor Guide, 2013, Published: 4 December 2012. The Gartner report is a must-read if you are interested in CRM.
“CRM”? You ask? Yes. See my CRM Software post for context.