I remember when the CRM guys were selling customer databases to call centers. Then, when I wasn’t looking they took over the business world. Or at least the “front office”. I woke up one day and there were dozens of applications that fall under “CRM”.
For more detail about the “Marketing” column see my post on Marketing Software.
I created the above table to help me understand The Gartner CRM Vendor Guide, 2013, Published: 4 December 2012. You probably need the report to understand my table!