- Lying to the boss
- What is a Business Strategy?
- What is a Corporate Strategy?
- What is a Product-Market Strategy?
- What is a Business Unit Strategy?
- What is CRM?
- What is Architecture?
- What is Enterprise Information Architecture?
- What is Strategic Design?
- What are business benefits and value?
- What is DevOps?
- What is Cloud Computing?
- What is a Banking Multi-Channel Architecture?
- What is Gamification?
- What is Crowdsourcing?
- What is a Segment Strategy?
- What is a Business Model?
- What is an Operating Model?
- What is a Target Operating Model (TOM)
- What are Strategic Guiding Principles?
- What is Service Design?
- What is a Customer Archetype?
- What are Digital Natives and Digital Immigrants?
- What is technology-driven change?
- What is a Digital Footprint?
- What is a Potential Trend?
- What are Cloud Standards?
- What is VisaNet?
- What is User Context?
- What are IBM CCRA and CCMP?
- What is PCI DSS Compliance?
A Corporate Strategy is a Business Strategy that covers all of the business units in a corporation. It involves decisions like which industries to be in, how diversified or specialized to be, whether/how to acquire or divest parts of the supply chain, how to fund it all, etc. It also involves how to set and report on business unit objectives at the group level, which depends upon how they spread investment across the business units, which depends upon how attractive their industries are projected to be.
Corporate strategists are looking for ways to share resources across business units to create synergy or economies of scale.
A corporate level strategist might decide to reorganize the business units to focus each on a market segment instead of a product.
I am not a corporate strategist and I am guessing that you aren’t either. So why am I taking your time with it? I care about corporate strategy because it is part of the business strategy, which is a required input for strategizing about technology.