What are Digital Natives and Digital Immigrants?

Defining words

• Lying to the boss
• What is a Business Strategy?
• What is a Corporate Strategy?
• What is a Product-Market Strategy?
• What is a Business Unit Strategy?
• What is CRM?
• What is Architecture?
• What is Enterprise Information Architecture?
• What is Strategic Design?
• What are business benefits and value?
• What is DevOps?
• What is Cloud Computing?
• What is a Banking Multi-Channel Architecture?
• What is Gamification?
• What is Crowdsourcing?
• What is a Segment Strategy?
• What is a Business Model?
• What is an Operating Model?
• What is a Target Operating Model (TOM)
• What are Strategic Guiding Principles?
• What is Service Design?
• What is a Customer Archetype?
• What are Digital Natives and Digital Immigrants?
• What is technology-driven change?
• What is a Digital Footprint?
• What is a Potential Trend?
• What are Cloud Standards?
• What is VisaNet?
• What is User Context?
• What are IBM CCRA and CCMP?
• What is PCI DSS Compliance?

There are digital natives and digital immigrants.  Digital natives, having grown up around computers and mobile phones, have radically different needs, wants and expectations.

The market trend is that digital immigrants are naturally being replaced by digital natives.

The market force is that companies must (at this time) address the needs of both types of customers.

See Digital Natives, Digital Immigrants By Marc Prensky.