I tend to read series back to front because I always get around to reading them months after they were started. So I am just now studying Mastering the building blocks of strategy. See the strategy process below. Simple and self explanatory. Well done. Be sure to read the article! Posted with Blogsy
If you are interested in the subject of Business Strategy then it makes sense to subscribe to the McKinsey news letter. I really appreciate their work and this article (The strategic yardstick you can’t afford to ignore), in particular, is a must-read. The author offers good evidence that 40% of profit variations are simply due… Read More »
A Business Unit Strategy is a Business Strategy for a single business unit. Business units sometimes operate in a particular industry and serve a particular market. Other times they are product-focused. Business unit strategists must decide which products to market to which segments and how to expand the business within the constraints of the Corporate… Read More »
A Product-Market Strategy is a Business Strategy that focuses on defining target markets for specific products, branding, and product positioning. This is called the marketing mix, or the 4 P's: Product Price Place Promotion. I was once a software product manager and I created a Product-Market Strategy. Now, as an Enterprise Architect I help drive… Read More »
A Corporate Strategy is a Business Strategy that covers all of the business units in a corporation. It involves decisions like which industries to be in, how diversified or specialized to be, whether/how to acquire or divest parts of the supply chain, how to fund it all, etc. It also involves how to set and… Read More »
If you are an Enterprise Architect then at some point someone will ask you to provide an “IT Strategy”. I think stockholders or regulators have this on a checklist or something so business executives come asking for it right before it is due. Sometimes the only clear requirement is “we need it fast”. The good… Read More »
If an executive walks into the room and asks us what we are talking about then evasive maneuvers are in order. Let’s say: “Oh, we are covering a number of topics.” Or, if that doesn’t work then we’ll lie: “We are brainstorming ways to do more with less.” But please let’s agree here and now… Read More »
This series is where I get serious about disclosing my wisdom on setting up a blogging site. I think that for sites like mine (see part 1 of this series) there will be a lot of blog entries that get complicated (see my notes in WordPress for Dummies). But who wants to write or read… Read More »
This series is where I get serious about disclosing my wisdom about setting up a blog site. I am not going to create a decision tree that helps everyone decide everything, but if you are similar to me then this series should point you in the right direction. By “similar to me” I mean: A… Read More »
Sometimes I make things more complicated than they need to be. Blogging is beginning to be one of those things. In the beginning I was just looking to store my reading notes in the cloud so that I could access them across devices. Then, I thought that maybe I could generate some synergy by combining… Read More »