A Web site goes beyond an app. It is the internal or external home base for an entire organization and represents a common entry point to all of the organization’s information and digital services for a particular audience, be it customers, partners or employees. For this reason it needs functionality to bring together many elements of control, content, applications and technologies.
A Web site platform should support responsive design or some equivalent, allowing a single set of Web pages to display and accept input properly on devices of different screen sizes and in different orientations.
IBM’s technology in this space is WebSphere Portal Server. JSR-286 portlets are the UI componentization scheme used to bring together different applications and technologies.
The Web site platform needs to integrate with other closely related technologies including: