What is a Product-Market Strategy?

By | November 5, 2013
This entry is part 4 of 31 in the series Defining words

A Product-Market Strategy is a Business Strategy that focuses on defining target markets for specific products, branding, and product positioning. This is called the marketing mix, or the 4 P's:

  • Product
  • Price
  • Place
  • Promotion.

I was once a software product manager and I created a Product-Market Strategy.

Now, as an Enterprise Architect I help drive Business Strategy and I consume it, but I do not create it. So the driving/consuming part is what I will focus on in future posts.



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2 thoughts on “What is a Product-Market Strategy?

  1. Pingback: What is a Business Strategy? | Alan Street

  2. Pingback: What is a Segment Strategy? | Alan Street

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