Google AdWords and AdSense

By | June 9, 2014

Google has a multi-sided platform business model where it provides:

  • Its popular Web sites, including its search engine to consumers
  • The ability to bid on keywords via AdWords, resulting and display related advertisements
  • The ability to host advertisements on non-Google Web sites, such as a blog page.

Google subsidizes its Search, Web site and AdSense users with the revenue stream it receives from AdWords.

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