What is Gamification?

Defining words

• Lying to the boss
• What is a Business Strategy?
• What is a Corporate Strategy?
• What is a Product-Market Strategy?
• What is a Business Unit Strategy?
• What is CRM?
• What is Architecture?
• What is Enterprise Information Architecture?
• What is Strategic Design?
• What are business benefits and value?
• What is DevOps?
• What is Cloud Computing?
• What is a Banking Multi-Channel Architecture?
• What is Gamification?
• What is Crowdsourcing?
• What is a Segment Strategy?
• What is a Business Model?
• What is an Operating Model?
• What is a Target Operating Model (TOM)
• What are Strategic Guiding Principles?
• What is Service Design?
• What is a Customer Archetype?
• What are Digital Natives and Digital Immigrants?
• What is technology-driven change?
• What is a Digital Footprint?
• What is a Potential Trend?
• What are Cloud Standards?
• What is VisaNet?
• What is User Context?
• What are IBM CCRA and CCMP?
• What is PCI DSS Compliance?

Gamification is another one of those words that I have been scolded for using in meetings.  Folks, this is one worth looking up, understanding, and shoehorning into your vocab.

Gamification is the use of game mechanics to influence people.  Game mechanics are becoming one of the most important means of influencing people with technology.  Hmm, now that sounds important!

Click on the picture below to get started.  This TED talk is a bit dated but it still a good place to start.

See SCVNGR’s Secret Game Mechanics Playdeck.

You can also Google “Game Dynamics” and “Game Mechanics”.

Also refer to Gartner’s “Gamification Is Not Just for Fun; It Can Personalize Customer Engagement With Bank Products and Services Published: 3 December 2012“.

According to Digital Bank, Poland’s mBank revamped its mobile banking services to, among other things, leverage gamification to encourage sensible spending and saving.