What is a Product-Market Strategy?

Defining words

• Lying to the boss
• What is a Business Strategy?
• What is a Corporate Strategy?
• What is a Product-Market Strategy?
• What is a Business Unit Strategy?
• What is CRM?
• What is Architecture?
• What is Enterprise Information Architecture?
• What is Strategic Design?
• What are business benefits and value?
• What is DevOps?
• What is Cloud Computing?
• What is a Banking Multi-Channel Architecture?
• What is Gamification?
• What is Crowdsourcing?
• What is a Segment Strategy?
• What is a Business Model?
• What is an Operating Model?
• What is a Target Operating Model (TOM)
• What are Strategic Guiding Principles?
• What is Service Design?
• What is a Customer Archetype?
• What are Digital Natives and Digital Immigrants?
• What is technology-driven change?
• What is a Digital Footprint?
• What is a Potential Trend?
• What are Cloud Standards?
• What is VisaNet?
• What is User Context?
• What are IBM CCRA and CCMP?
• What is PCI DSS Compliance?

A Product-Market Strategy is a Business Strategy that focuses on defining target markets for specific products, branding, and product positioning. This is called the marketing mix, or the 4 P's:

• Product
• Price
• Place
• Promotion.

I was once a software product manager and I created a Product-Market Strategy.

Now, as an Enterprise Architect I help drive Business Strategy and I consume it, but I do not create it. So the driving/consuming part is what I will focus on in future posts.

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