This entry is part 4 of 31 in the series Defining wordsA Product-Market Strategy is a Business Strategy that focuses on defining target markets for specific products, branding, and product positioning. This is called the marketing mix, or the 4 P's: Product Price Place Promotion. I was once a software product manager and I created… Read More »
This entry is part 3 of 31 in the series Defining wordsA Corporate Strategy is a Business Strategy that covers all of the business units in a corporation. It involves decisions like which industries to be in, how diversified or specialized to be, whether/how to acquire or divest parts of the supply chain, how to… Read More »
This entry is part 2 of 31 in the series Defining wordsIf you are an Enterprise Architect then at some point someone will ask you to provide an “IT Strategy”. I think stockholders or regulators have this on a checklist or something so business executives come asking for it right before it is due. Sometimes… Read More »