This entry is part 14 of 31 in the series Defining wordsGamification is another one of those words that I have been scolded for using in meetings. Folks, this is one worth looking up, understanding, and shoehorning into your vocab. Gamification is the use of game mechanics to influence people. Game mechanics are becoming one… Read More »
Make every project an experiment. This book explains how. Check out this video about validated learning. Learn about “the Pivot“. On the Lean Startup methodology.
This entry is part 1 of 1 in the series Mobile BankingThe first thing that I can say about mobile strategy for large banks is that I can not cover it sufficiently in a blog post. Like business strategy, we will need to peel it back layer-by-layer. In any kind of IT strategy investigation I… Read More »
Good news! I found another great resource for connecting customer loyalty to customer experience! Forrester: The Business Impact Of Customer Experience, 2012. A comment in the first paragraph sums it up: “Years of Forrester data confirm the strong relationship between the quality of a firm’s customer experience (as measured by Forrester’s Customer Experience Index [CXi])… Read More »
One of the most important issues I deal with regularly is how to estimate the business benefits of improving customer experience. One good source that I turned up is IDC’s Business Strategy: Digital Services Impact on Customer Retention and Acquisition resulting from customer and bank surveys in Europe and the U.S. An interesting idea is… Read More »
This entry is part 10 of 31 in the series Defining wordsIronically, the most common request I get from business people nowadays is to explain the business benefits and/or value of some course of action that we are proposing. In the past, business leaders wanted to accomplish some goal for good reason and we were… Read More »
I tend to read series back to front because I always get around to reading them months after they were started. So I am just now studying Mastering the building blocks of strategy. See the strategy process below. Simple and self explanatory. Well done. Be sure to read the article! Posted with Blogsy
If you are interested in the subject of Business Strategy then it makes sense to subscribe to the McKinsey news letter. I really appreciate their work and this article (The strategic yardstick you can’t afford to ignore), in particular, is a must-read. The author offers good evidence that 40% of profit variations are simply due… Read More »
This entry is part 5 of 31 in the series Defining wordsA Business Unit Strategy is a Business Strategy for a single business unit. Business units sometimes operate in a particular industry and serve a particular market. Other times they are product-focused. Business unit strategists must decide which products to market to which segments and… Read More »