Category Archives: Reading List

What is Strategic Design?

This entry is part 9 of 31 in the series Defining words

This entry is part 9 of 31 in the series Defining wordsI work with a lot of people who have a strong aversion to the word “strategic” so I really enjoy terms like “strategic design”. When I say such things, the first dear friend to roll their eyes gets the most credit for calling me… Read More »

Note to self about Trust, likability and digital channels…

I was considering a passage in a book I am reading: “Trust is gained through a combination of factors. Likability is one of them. People more easily trust those they like. Likability ties in directly with similarity. We trust those who are similar to us. To influence others with likability, you have to express genuine… Read More »

What is Enterprise Information Architecture?

This entry is part 8 of 31 in the series Defining words

This entry is part 8 of 31 in the series Defining wordsI remember the first time I heard a Nirvana song on the radio.  The sound caught me off guard and I thought it was too good to be true! That is how I felt when I read The Art of Enterprise Information Architecture. The… Read More »

The Executive and the Elephant

This entry is part 1 of 3 in the series The Executive and the Elephant

This entry is part 1 of 3 in the series The Executive and the ElephantIt is disturbing when a system works too slowly or provides inaccurate results. Worse, it can be hard to diagnose and fix the root cause. When that system is a person it is even more frustrating. When that person is yourself… Read More »

CRM Software

I remember when the CRM guys were selling customer databases to call centers.  Then, when I wasn’t looking they took over the business world.  Or at least the “front office”.  I woke up one day and there were dozens of applications that fall under “CRM”. For more detail about the “Marketing” column see my post… Read More »

McKinsey: The strategic yardstick you can’t afford to ignore

If you are interested in the subject of Business Strategy then it makes sense to subscribe to the McKinsey news letter. I really appreciate their work and this article (The strategic yardstick you can’t afford to ignore), in particular, is a must-read. The author offers good evidence that 40% of profit variations are simply due… Read More »