This entry is part 8 of 31 in the series Defining wordsI remember the first time I heard a Nirvana song on the radio. The sound caught me off guard and I thought it was too good to be true! That is how I felt when I read The Art of Enterprise Information Architecture. The… Read More »
This entry is part 6 of 31 in the series Defining wordsGood question! For the answer (from an Enterprise Application Architecture perspective) see my CRM Software and Marketing Software posts…
I remember when the CRM guys were selling customer databases to call centers. Then, when I wasn’t looking they took over the business world. Or at least the “front office”. I woke up one day and there were dozens of applications that fall under “CRM”. For more detail about the “Marketing” column see my post… Read More »
A CMO once asked me what kinds of marketing software are available. I asked him if he wanted it combo or à la carte. He said “I don’t know. Show me the menu!” I created the following platter of options for him. Small plates sitting on top of larger plates means that the portion is… Read More »