Strategic Technology: Mobile Messaging (IBM Xtify)

By | July 8, 2014
This entry is part 13 of 33 in the series Strategic Technologies

Mobile messaging provides an SDK that applications use to allow messages to be transmitted to the app according to customer preferences and user characteristics.  This provides a single messaging platform instead of different message channels across mobile ecosystems.

IBM Xtify, IBM’s recent acquisition, helps marketers engage with customers through broadcast, narrowcast, and one-to-one mobile messaging.

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