Dear Bank of Mine, you have an app on my phone. I just went from KL to NYC and my phone knows all about it. Do you?
We need to be thinking of mobile phones as sensors. Not just so that mobile apps can be context sensitive–but so the entire enterprise can be.
Any transactions from Malaysia should now be accepted with extreme scrutiny. Any transaction in New York should not. I instantly care less about free international transactions. I might need a loan.
When I sign into online banking I would like to see something that makes me feel that you on top of this important trip. This is your chance to surprise me with new value. Bring it on!