Category Archives: Design

Design

What is Strategic Design?

This entry is part 9 of 31 in the series Defining words

This entry is part 9 of 31 in the series Defining wordsI work with a lot of people who have a strong aversion to the word “strategic” so I really enjoy terms like “strategic design”. When I say such things, the first dear friend to roll their eyes gets the most credit for calling me… Read More »

Note to self about Trust, likability and digital channels…

I was considering a passage in a book I am reading: “Trust is gained through a combination of factors. Likability is one of them. People more easily trust those they like. Likability ties in directly with similarity. We trust those who are similar to us. To influence others with likability, you have to express genuine… Read More »