Category Archives: Blogging

How to Read My Blog

First, thank you for stopping by my blog.  I hope it is as useful to you as it is to me.  I use it daily for a personal reference as well as a place to refer colleagues and clients, which is why it is essentially a network of useful facts and (perhaps more importantly) references. … Read More »

Google AdWords and AdSense

Google has a multi-sided platform business model where it provides: Its popular Web sites, including its search engine to consumers The ability to bid on keywords via AdWords, resulting and display related advertisements The ability to host advertisements on non-Google Web sites, such as a blog page. Google subsidizes its Search, Web site and AdSense… Read More »

Lulu.com – Publish a book for free

  Lulu.com is interesting to me for two reasons. First, bloggers can select content from their blog and publish it.  I dream of having time to do this!  Maybe after I retire… Secondly, Lulu.com is an example of the Long Tail business model.  Mass customization.  Sell less of more.

Alan’s reading list: WordPress for Dummies

Sometimes I make things more complicated than they need to be. Blogging is beginning to be one of those things. In the beginning I was just looking to store my reading notes in the cloud so that I could access them across devices.  Then, I thought that maybe I could generate some synergy by combining… Read More »